Primary Full-Colour
The lead version for clean, light surfaces and hero branding positions.
Brand Identity + Machine Wrap
KOOLYA
A complete visual system for a 24/7 ice and water business — from the master wordmark through to the final vending-machine wrap, 3D visualization and real-world application.
Always Kool.
24/7 ICE & WATER
Designed by Crio Creatives
01 / Brand Identity
Soft, bold and built to scale.
KOOLYA is designed as the master brand rather than a single-machine label. The identity stays flexible enough to move across ice, water, packaging, apparel, signage and future product extensions.
Always Kool.
The brand line connects directly to the KOOLYA name without tying the identity to one product. “24/7 ICE & WATER” remains supporting service information, allowing the master brand to expand cleanly.
KOOL
Twilight Indigo gives the wordmark weight, distance visibility and a dependable base.
YA
The cooler blue treatment reinforces the “Kool Ya” wordplay while adding an icy visual cue.
Accent
Electric Lime adds energy, roadside visibility and a recognizable brand punctuation mark.
02 / Logo System
One identity. Multiple treatments.
The approved marks allow KOOLYA to stay recognizable across light, dark and contained applications while preserving the same friendly silhouette.
Contained / Pill
A compact badge treatment for labels, side graphics, avatars and busy backgrounds.
Solid White
The high-contrast reverse version for dark navy and photographic applications.
Twilight Indigo
#122A5FWisteria Blue
#7699E5Ice Blue
#BACCF2Electric Lime
#C8FF2EWhite
#FFFFFF03 / Machine Wrap
Final layout, built around the vendor dimensions.
The graphic system is applied across the main machine faces with separate ice and water cues, a practical dark lower zone, high-visibility lime accents and clear 24/7 service messaging.
Dimensioned layout — side panel 1100 mm, front ice section 1100 mm, front water section 596 mm, body height 2137.5 mm.
04 / 3D Visualization
The final machine in studio.
The 3D render translates the approved graphics onto the machine geometry while retaining the controls, doors, vent locations and overall proportions of the vendor layout.
Ice-led main section
Crystal ice and splash imagery immediately communicate the primary ice function.
Water-led secondary section
Water movement distinguishes the refill area while staying inside the same visual system.
PRESS. FILL. CHILL.
The call-to-action sits at the interaction zone to guide customers and add brand personality.
Ice sizes4 kg · 7 kg · 10 kg
Water sizes5 L · 10 L · 19 L (5 gallon)
05 / Real-World Preview
Designed to hold its own outdoors.
The environmental visualization shows the finished unit in a supermarket-style location, demonstrating its scale, visibility and brand presence in a practical customer-facing setting.
Environment mockup — a realistic placement study showing the final design in context.
Always Kool.A unified brand system from logo to machine: recognizable, flexible and designed for strong roadside visibility without sacrificing clarity.